Several studies have been conducted on green marketing and its implications on consumer behavior. This study intends to provide information
on the environmental impact of green marketing. The environment, and
environmental challenges, which are one of the reasons for the rise of
green marketing, are discussed first, followed by an explanation of green
marketing ideas. Green marketing speaks out against the manufacture,
consumption, and/or disposal of items that affect consumers, society, and
the environment in some way. It is critical that both businesses and
consumers avoid dangerous items. In general, the marketing of environmentally friendly products and services is known as green marketing.
More people are becoming concerned about the environment and are
choosing to spend their money in ways that are kinder to the planet. In the
first stage, I will talk about what green marketing is. In the second half, I
will look at how it affects consumer behavior and the environment, as
well as how I might study its effects, particularly on the environment.